As The Name Suggests, Whole Food Market Deals With Organic

As the name suggests, Whole Food Market deals with organic foods that have no preservatives added. The main aim of the store was to provide people with organic food free from toxins. At the same time, they also aimed at rewarding farmers who whose aim was to protect the environment as well as human health. While establishing the business, the founders’ motivation was to tackle the issues that faced agriculture. They wanted to reduce the usage of pesticide and inorganic manure. They also hoped to regain the farming land lost to erosion and degradation. The business is an American chain store supermarket. The first branch of the store was in Austin, Texas, which is the current headquarters. The government certified it as the first store to†¦show more content†¦Growing the food on their own would not be possible. They thought it would be better if they educated farmers on the importance of organic farming and how it was carried out. They would also teach the farmers about the dangers of using artificial chemicals on plants. Thereafter, they would introduce them to methods that would use less artificial chemicals but still maintain high productivity. In doing so, they would ensure a healthy and productive America. Brief history The Whole Foods Market began as a small food store called Safer Way in Austin. Friends and family of John Mackey and Renee Lawson assisted them with $45000 which they used to establish the store. At the time they started, they used to store some food products in their apartment. The owner of the building realized this and evicted them. The two were forced to live at the food store. Although they faced several challenges, they did not abandon their dreams. Later on, they partnered with Clarksville Natural Grocery and opened the now called Whole Foods Market. In 1981, the owners experienced massive losses caused by floods (Patel, 2012). Up to $400000 worth of groceries were destroyed. At the time, the store had no insurance (Patel, 2012). Well-wishers, customers, and neighbors assisted the shareholders with the damages. The store was up and running after a month. Mission of the Organization A proper organization must have missions during its establishment.Show MoreRelatedCase Study(Whole Foods)1481 Words   |  6 Pages1.) The Whole Foods strategy seeks to provide products of the best quality to its customers by maintaining high standards that the farmers, organic growers must match. The strategy also involves providing best tasting food and foods that are fresh, wholesome and safe to eat. It also involves promoting organically grown foods to exercise their influence on the people and the industry. Customers are the most important stakeholders responsible for the growth of Whole Foods Market, thus satisfying theirRead MoreField Assignment1404 Words   |  6 Pagescareer. Explain how this will help you in the job market. 1. Favorite Companies/ Brands i. Tofurky 1. Mission Statement – Tofurky was created to provide â€Å"health and vitality† to people and the ecosystem of the founders home by making â€Å"delicious, nutritious, convenient and affordable† vegetarian and vegan food that are not only good for them but the environment. Also, by having their products non-GMO and certified organic. 2. Strategic Plan – By producesRead MoreFirm Performance as a Compelling Measure of Growth: Whole Foods Case Study2765 Words   |  11 Pageshigher growth and gains for the firm will focus on maintaining the strengths while growing the weaknesses. This practice allows the business to grow in a balanced manner, thus eliminating the probability of one operation of the organization killing the whole firm due to drain. Therefore, it is remarkably significant to conduct a level performance measurement for the firm on a regular basis. The most effective generic, business-level strategies The core competencies of any organization focus on satisfactionRead MoreTrader Joes Internalization7066 Words   |  29 Pagesdiscounts food stores. Trader Joe’s has currently 367 stores within the United States with locations in over 20 states. Trader Joes stores offer a wide, diverse and ever-changing range of organic products, 98% of them being food but also wine and exotic products. Some of their range of products includes essential groceries (bread, dairy and cereal), pastas, seafood and meatless foods, baked items, frozen meals, chips and other snacks, coffee and tea, nuts, cheeses, vitamins, candies, pet food, wineRead MoreMarketing Plan Organic Juices3963 Words   |  16 Pagesresearch reports on the New Zealand organic beverage industry and investigates the current market situation and the purchasers’ beliefs, attitudes and preferences that are driving its growth. Secondary Research The secondary research section uncovered statistical facts, such as the size of the domestic organic market – that is valued at $40 million (Cork, 2001) and that 846,648 people (20% of the N.Z population) in New Zealand eat and drink a diet that is 80% organic (Coriolis Research, 2001). InRead MoreHonest tea Essay6615 Words   |  27 Pagesa strong alignment with the core values of their customers. It was through this guiding principle that Goldman built a loyal following to the Honest Tea brand by providing healthy drinks and by satisfying the growing demand among consumers for organic products. However, the Honest Tea case illustrates how the company has grown to a point where Goldman believes the company should look externally for distribution support. While Honest Tea’s merger with Coca-Cola will likely enable Honest Tea toRead MoreYuban coffee4548 Words   |  19 Pagesï » ¿ Table of Contents I. Introduction/Executive Summary and Product Description†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3 II. Target Customer Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..3-4 III. Competitor Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦4-6 IV. External Market Environment Assessment†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..6-7 V. Company Analysis†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦...†¦7-9 VI. Marketing Information Requirements†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦9 VII. Plan Implementation†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.....†¦9-13 Appendix†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Read MoreCarefour Missadventure in Russia Essay4589 Words   |  19 PagesIBAM Word Count 3898 Submission Date 22 January 2011 Carrefour strategy is comprised of following components Organic, Sustainable and Profitable growth Fast return on capital employed Market Leadership through Acquisition Carrefour started business in 1963 by introducing the idea of hyper market by providing thousands of products under one roof. Soon after the success of hyper market Carrefour started targeting the customers with discounted stores. Carrefour is now world Europe largest and worldRead MoreKraft Food Case Study2619 Words   |  11 Pages Kraft Foods Vision Statement †¢ â€Å"Helping People Around the World Eat and Live Better. †¢ â€Å"Make Today Delicious†    The following core values guide Kraft Foods actions as they strive to achieve the mission and vision : -We inspire trust -We act like owners -We keep it simple -We are open and inclusive -We tell it like it is -We lead from the head and the heart -We discuss. We decide. We deliver Step 2: Develop vision and mission statements for the organization. Kraft Foods Vision StatementRead MoreJollibee5282 Words   |  22 PagesJollibee report in Vietnam Table of contents I. Executive summary 6 II. Introduction 7 III. Jollibee Foods Corporation in Vietnam report 8 1. The context of Jollibee Food Corporation business strategy 8 2. The key stakeholders of the company in Vietnam 9 3. Conduct an external environment and organizational audit of the company 12 4. Analyze the strategic position of Jollibee Food Corporation in Vietnam using appropriate techniques 19 5. To demonstrate ability to think strategically

Drug Control Free Essays

We Must Do Better About Drugs As we know, all countries in the world prohibited hard drug, but it means that we are safe and far from drugs? Definitely not! Drug eliminated from aboveboard; still lived under the night. Prescription drug abuse is the Nation’s fastest-growing drug problem; smuggling of drug can never disappear (2011 National Drug Control Strategy 4). By the way, women’s involvement in drug trafficking in recent years has expanded dramatically (Campbell 233). We will write a custom essay sample on Drug Control or any similar topic only for you Order Now Spreading of Drug decreases a nation’s physical quality, psychological condition, and life expectancy. Because no country could afford those integral losses bring from pressure of public medical benefit, no one open hard drugs. Drug is the demon, which come in from crack of door, continue his villainy that should be bar out. We cannot wait to raise awareness of drug control; we cannot wait to improve our tactics; we cannot wait to arrest more loss happen. Executions of prohibitions, living examples of suffering, and confirmed side-effects warn us must focus on the issue. Prohibition in worldwide was actually helped. Making a general survey of our history, people have experienced full of wound bring by drug abuse. In 1840, opium was used by British government as weapon to raise the certain of invasion in China. The plentiful opium destroyed Chinese army, caused factory deficit of labors, and induced a mass of sliver outflow. The nightmare had drop away already. Today, smuggling of drug are still rampant. The grim axiom defining today’s Afghanistan, 85 percent of whose citizens are farmers, farmers who cultivate fields of poppies, is that its economy relies on two dueling revenue streams (Draper 58). At May 2, 2011, United States Government Accountability Office acted Office of National Drug Control Policy. The document focused on three areas where substantial short-term progress can make a significant different in people’s lives—prescription drug abuse, drugged driving, and prevention. The document points out that whether struggling with an addiction, worrying about a loved one’s substance abuse, or being a victim of drug related crime, millions of people in this country live with the devastating consequences of illicit drug use. Overall the economic impact of illicit drug use on American society totaled more than $ 193 billion in 2007, the ost recent year for which data are available. Drug-induced deaths now outnumber gunshot deaths in America, and in 17 states and Washington, D. C. , they now exceed motor vehicle crashes as the leading cause of injury death. In addition, 1 in every 10 cased of HIV diagnosed in 2007 was transmitted via injection drug use, and drug use itself fosters risky behavior contributing to the spread of infectious diseases nationwide. Furth ermore, studies of children in foster care find that two-thirds to three-quarters of cases involve parental substances than high-achieving students. Finally, Americans with drug or alcohol use disorder spend more days in the hospital and require more expensive care than they would absent such disorder. This contributes to almost $ 32 billion in medical costs per year—a burden that our communities, employers, and small business cannot afford to bear. This document planed to achieve two goals in 2015. The first one is curtail illicit drug consumption in America; the second one is that improve the public health and public safety of the American people by reducing the consequences of drug abuse. 2011 National Drug Control Strategy 1) Still nowadays, some individual continues the tragedy about drug abuse. Bad trip is generic name of symptoms after taking hallucinogen. They start small and can snowball into anxiety, fear, paranoia, and paralysis. People experiencing a bad trip may appear withdrawn and silent or visibly upset, scared or wild. They may curl up into fetal position. Sufferer may feels like his is going insane, or lo sing control or dying. And he may get caught in circular thoughts, like a hall of mirrors. The anxiety may trigger breathlessness or even a full-blown panic attack (Lawrence 28). K3 is a kind of hallucinogen, which just is ban in Kansas for only one month. Before its ban, so many people experienced bad trip from it. After the poor nice feeling, billowy terrible emotions will come. Some people may black out when they driving or do something, the disruption would cause accident. According to the National Highway Traffic Safety Administration, roughly one in eight weekend, nighttime drivers tested positive for illicit drug. Wu et al. 358) In 2009, drivers who were killed in motor vehicle crashes (and subsequently tested and had results reported), one in three tested positive for drugs. One in eight high school seniors self-report that in the last 2 weeks they drove a car after using marijuana( Lu et al. 111). The Centers for Disease Control and Prevention (CDC) claimed that more than 27,000 people died from drug overdose death in 2007. Drug is the Dementor, a kind of monster in Hurry Potter, which living relys on people’ blessedness and soul. Apiate caused low physical quality, dysendororisiasis and anaphrodisia; ice and other amphetamine would lead to over exciting, which likely cause violence crime, also make permanent physical injury to brain; taking heroin may live in 20 years, however, taking ice must get mad in five years; also, marijuana increase lung cancer rate; LSD, Lysergids may caused schizophrenia (Jafari 373). According to a survey of Addiction Treatment Centre in Yunnan China, rate of drug relapse closes to one hundred percent (Zhu et al. 641). Drug and alcohol use affects health outcomes, job opportunities, family life, military preparedness, and academic outcome. It is necessary for us to raise awareness against any kinds of drugs. Also government should improve job market to ensure the livelihood of poor people, thus they did not have to plant or charge drug for money, expressly in some barren regions. At the same time, strong policy is important for drug control. Prescriptive drug use should be limited and customers have to register their name and information. Severe punitive measures will be effective, and powerful immigration control will be helpful. Government and school have responsibility to let students know how bad drug is. Milton Friedman, Noble Prize in Economic Science owner in 1976, had claimed that â€Å"Reason with the potential addict, yes. Tell him the consequences, yes. Pray for and with him, yes. But I believe that we have no right to use force, directly or indirectly, to prevent a fellow man from committing suicide, let alone from drinking alcohol or taking drugs. † (Thompson 546) He believed that we seem decided to make the same mistake as Alcohol ban in early 1920. Is that true? The right way to reduce suffering drug brings to us is making drug legal? Practice is the sole criterion for testing truth. Spreading of Drug decreases a nation’s physical quality, psychological condition, and life expectancy. Because no country could afford those integral losses bring from pressure of public medical benefit, no one open hard drugs. It’s not true that drug control leads to high price of it; it’s not true that drug control cause poor quality drug which more harmful to physical; it’s not true that drug control convenient people â€Å"plant† charge of concealing drug to others. This monster breaks up happiness family, rein people’ life which should have bright light, destroy a nation doomed eternally. That’s drug’s truth. People need control themselves away from drug, human also do. Prohibition of drug is an effective way. Some people consider that drug control already start an end of drug age. The fact is that although sun was here, the dark still remain in nook. Human became stronger because of our reason and automatic control. However, drug could broke our magic clear brain, let us mad or decadence and lose our brave emotions and logical. As we cannot sure to control us from nerve disturb, far away from drug is the most sensible choice. Before we try it, we can choose take it or not, however, after taking, reason and knowledge and intelligence forfeit their power to stop calamity happening. So, just take care! ——————————————– [ 1 ]. Hypophora. This sentence asks a question that will be answered immediately after. [ 2 ]. Antithesis. Expresses opposite concepts to highlight emphasis on the topic. [ 3 ]. Parallelism. The state of being parallel or of corresponding in some way. [ 4 ]. Metaphor. The sentence in order to show that the two things have same qualities. [ 5 ]. Anaphora. The repetition of a word or phrase at the beginning of successive clauses. [ 6 ]. Parallelism. The state of being parallel or of corresponding in some way. [ 7 ]. Parallelism. The state of being parallel or of corresponding in some way. [ 8 ]. Oxymoron. Apparently contradictiory terms appear in conjunction. [ 9 ]. Metaphor. The sentence in order to show that the two things have same qualities. [ 10 ]. Parallelism. The state of being parallel or of corresponding in some way. 11 ]. Hypophora. This sentence asks a question that will be answered immediately after. [ 12 ]. Parallelism. The state of being parallel or of corresponding in some way. [ 13 ]. Anaphora. The repetition of a word or phrase at the beginning of successive clauses. [ 14 ]. Parallelism. The state of being parallel or of corresponding in some way. Metaphor. [ 15 ]. Oxymoron. Apparently contradictiory terms appear in conjun ction. [ 16 ]. Metaphor. The sentence in order to show that the two things have same qualities. [ 17 ]. Analogy. Comparision between one thing and another. How to cite Drug Control, Essay examples

Business Decision Analysis Analysis or Decision Analysis (DA)

Question: Discuss about the Business Decision Analysis for Analysis or Decision Analysis (DA). Answer: Introduction Business Decision Analysis or Decision Analysis (DA) is known as the discipline including philosophy, theory, professional practice and methodology important to address essential decisions in formal manner. Business Decision Analysis contains methods and tools that can identify, clearly represent and assess necessary aspects of a decision (SlowiÅ„ski, 2012). Reliance Communications Limited believes that organizations depend on their survival, nourishment and growth on the support and goodwill of the communities of which they are a fundamental part. Organizations should also pay back this generosity in every way they can. This belief of Reliance Communications Limited also helped them to make their decisions properly. The organization is devoted to evaluate and assess each business decision from the point of view of diverse stakeholder interest. Their need to minimize or eliminate any risk and to address long-term social, environmental and economic costs and concerns helped them to take effective decisions for their business. This study will briefly analyze the decision making process of Reliance Communications Limited by adding supportive literature with it. From The operational perspective, the business of Reliance Telecommunication Limited is divided into two strategic segments, which are Operations in India and Operations outside India (global operations). Therefore, decisions are made based on the region where the organization is planning to implement it (Zadeh, 2014). However, in the decision making process of Reliance Telecommunication Limited, the organization takes proper advices from their subsidiaries such as GCX, RTL, RCIL, Reliance Big TV and Reliance Infratel. Literature Review Organizational design and organizational structure of Reliance Telecommunications Limited Organizational design of Reliance follows a four design decisions that helps the organization to take any critical decision. Those four designs are here by mentioned below, Divisions of Labor: In the organization, work is divided into relatively specialized jobs that help to gain advantages of specialization (Moshkovich et al. 2016). This division of labor in the organization takes place in three dissimilar ways, which are, Any job is divided into different personal specialties Work is divided into dissimilar actions necessitated by the natural succession of the work the company does The company always tries to divide work along the vertical plan of an organization Departmentalization: In this process, the company is structurally divided by combining works in departments based on some shared characteristics or basis (Portscy et al., 2014). Some widely used departmentalization bases are, functional departmentalization, territorial departmentalization, product departmentalization and customer departmentalization. Span of Control: It describes and allocates number of individual who can report to a specific manager. Three different factors are responsible for determining the managers span of control (Amaladoss Manohar, 2013). Those factors are required contact, degree of specialty and ability to interact. Designation of authority: This process is to distinguish authority downward in an organization. Organizational structure of Reliance states the in depth roles and responsibilities, individual ownership of activities and individual ownership of work product. Their organization structure is known as a mix of hierarchy and matrix nature that makes sure that communication remains as effective as possible (Gangal et al., 2012). Each team in Reliance Telecommunication Limited is regularly trained and guided on the work place based on their respective domains. Some recent business decisions of Reliance Telecommunication Limited Reliance Enterprise includes internet data center, WiMax, MPLS, broadband services and VPN (Mahajan, 2014). Decision analysis of the organization mostly depends on several internal and external factors that are bound to put impact on the businesss productivity. The main objective of Reliance is to provide wireless connection to its customers; however, in recent years, the organization adopted several initiatives to improve their business portfolio. Besides, another reason behind taking those decisions were to provide a better end user supporting services. Some of the recent decisions made by Reliance are mentioned below, One India, One Rate plan: RCOM recently introduced a plan named as One India, One Rate. This was a unique and a first-of-its kind service where customers can get free National Roaming offer for both post-paid and pre-paid customers (Mishra Shrivastava, 2013). The plan allowed the customers to enjoy local, STD and roaming charges equal to their home plan tariffs. This plan was introduced not only to gain greater returns but also to increase their customer base. RCOM and free unlimited access to social networking sites: RCOM was a strategy introduced by Reliance Telecommunication Limited to constrain Smartphone penetration and data adoption. This decision was made by the management of Reliance in order to create a convincing position for GSM prepaid customers by featuring limitless and free social networking access (Facebook, Twitter and Whatsapp) with data plans (Hausman Taylor, 2013). Another goal behind taking this decision was to gather attention of young customers. Reliance MyStore up-sell portal: This process is a unique contribution for prepaid GSM subscribes on USSD platform. This up-sell portal allows the customers to have a very simple user interface from where they can purchase pre-paid balance without stepping into a Reliance outlet (Muthusamy, 2012). The management of Reliance Telecommunication Limited took this decision to support and utilize the concept of online shopping. Now days, people can buy anything from online stores without stepping outside. Reliance took adopted this process and allowed its customers to recharge and purchase other prepaid balances from their homes. GCX brand Next, the organization planned to update their public image and brand awareness among the customers and that is why the management decided to go live with GCS with a new Window to the World. The companys newly introduced corporate website was functioned to deliver a unique user experience that gave them extreme competitive advantage over their rivals (Amaladoss Manohar, 2013). The organization also took a vita decision to launch the site in multiple languages including English, Dutch, German, Chinese, Japanese, Korean and Arabic. After analysis, it was clear that in order to gain customer attention from outside countries this decision was made and the website was launched in several languages. Enterprise Services During financial year 2014-15 fillip, Reliance Communication Limiteds widespread business-to-business assortment boosted their business through collaborative innovation route (Shearmur Doloreux, 2013). Numbers of new services were launched in partnership with leading global technology providers. For example the company launched Cloud Video Intelli-Survillance with Panasonic, Business Booster with Google and some other cloud services with IBM and Hitachi (Moshkovich, 2016). After analysis these decisions of the organization, it was clear that the motto of Reliance was to become a leading cloud service provider with a diverse multi-brand portfolio (Carrera et al., 2014). Best practices The main goal of Reliance Telecommunication Limited is to provide best services to its customers. In order to provide superior services the organization need to understand the best practice models (Kastalli Van Looy, 2013). Some of the industrys best practice models are hereby mentioned below, EFQM European Foundation for Quality Management OF EFQM model provides a scaffold that allows organizations to conclude their current level of excellence. It also helps to figure out the places where improvements are necessary (Chang, 2014). This model also helps to make sure that business decisions meet the needs of all stakeholders and are aligned with the objectives of that organization (Carrera et al., 2014). ISO9001 This is an international standard for organization in terms of its internal quality management. Reliance Communication Limited uses this standard for demonstrating their business ethics in all of their decision-making processes (Huggins Weir, 2012). The rationality of this standard can be found in maintaining quality of the business operational functionality. These operational functionalities are intended to provide internet facilities and telecommunication facilities to overseas customers for connecting them with each other (Carmona-Lavado et al., 2013). CMMI Capability Maturity Model Integration is the process improvement approach adopted by Reliance Communication limited. The organization has adopted this approach for assessing its life cycle model towards developing internet facility. According to Velamuri et al., (2013), the contribution of these models in business process improvement can be found in each of its level provided to the service providers. Each level ranks organization as per its standardized process in the subject area, where it is assessing. CMMI model is also used as the framework in Reliance Communication to appraise it process maturity level. It led the organization to go further towards being more practical as well as disciplined (Garca-Pealvo Conde, 2014). Following five levels of this model lead the organization to improve the business process of Reliance Communication Limited: Initial: In this stage, the organization usually set initial objectives and thereby, results are often unpredictable. Reliance Communication uses this level for setting their prime organizational objectives of providing telecommunication service to the customers (Woodside Baxter, 2013). Managed: At this maturity level, organization ensures that its business requirements are properly planned, managed and performed. Reliance Communication use this repetitive process for assessing the technical flaws within its business process. Defined: At this maturity level, Reliance Communication Limited achieves generic and specific goal by gathering experience from level 1 and level 2. At this level, organization tries to tailor its project as per the standard set by it (Khalili Duecker, 2013). The organization use all well defined methodologies and technical processes to achieve organizational goals. Managed: The organization significantly categorizes different sub processes, which can contribute to the overall organizational process. These sub processes are controlled by effective quantitative and statistical process (Velasquez Hester, 2013). The organization also incorporates this quality and process measurement for their future decision making process. Optimized: At this maturity level, Reliance Telecommunication Limited ensures continuous improvements over their business process through innovative and incremental technical improvements (Olszak, 2013). At this level, the organization also address to the common issues, which come in the path of business success. ITIL Reliance Communication Limited uses Information Technology Infrastructure Library framework for making standard service plan. The focus of utilizing this framework is to provide quality products and services to the customers. This framework is primarily used in call cards and wireless telecommunication implementation. This technological implementation not only ensures better telecommunication, but also provides reflection upon current technological trends (Velasquez Hester, 2013). eTom Reliance Telecommunication uses this practice model for enhancing their telecommunication through the maps with the assistance of TeleManagement Forum (TMF). Through this model, organization can ensure interoperability of networks in their telecommunication. This model also uses reliable business approach and operating system for interconnecting and automating various business elements. Conceptual model Reliance Telecommunication utilize conceptual model for interconnecting diverse rudiments of business. It makes a single framework for providing better customer service in a unique way. Telecommunication Management Network Model is divided into four following layers and each caters to unique functionality towards better business operation (Woodside Baxter, 2013). Element Management Reliance Telecommunication Limited utilizes this layer to handle each individual network element. This layer includes information handling, hardware maintenance and alarm management (Huggins Weir, 2012). All these managing activities are done through recording statistical data of network system. Network Management Network management layer is used by the organization to perform distribution of network resources. It configures, controls and supervises all of the networks incorporated in the business. It also provides the overview of entire network and operating capabilities for better customer service (Chang, 2014). Software is responsible for managing the network system and elements towards providing telecommunication service. It also provides end-to-end view for managing resources and devices. Service Management Service management layer administer services in network. It also performs charging of services. In this layer, software is customized to create, deliver, manage service and service level agreement with the customers. The organization uses this layer as an interface between the customers and their IT service (Huggins Weir, 2012). This layer also assures quality of service, billing information, service orders and trouble ticketing. Business Management Reliance Communication Limited uses this layer for analysis current technological trends and quality issues in business model. It provides financial reports and basis of billing. Apart from that, it manages overall business in terms of budgeting, sales and ROI. This layer is customized for financial concern and business level view. Figure 1: Conceptual Network Model of Reliance Communication Limited (Source: Woodside Baxter, 2013) Overview of Reliance Communications Limited Reliance Communications Limited that is generally called RCOM is a popular Indian broad band and telecommunication organization that has their head quarters in Navi Mumbai. It is known as the Indians second largest telecom operator right after Bharti Airtel. RCOM is the worlds 15th largest mobile phone operator that has over 150 million subscribers. The organization was established in the year of 2004 and is a subsidiary of Reliance group (Kastalli Van Looy, 2013). Reliance Telecommunication Limited has five segments in their organization including wireless segment, broad band segment, global segment, investment segment and additional segments. Wireless segment contains any wireless operations of the organization. Broadband segment operates all the broadband operations and services of the company. Global segment includes national long distance and international long distance operations of RCOM (Huggins Weir, 2012). Investment segment contains activities that operates and monitors i nvestment operations of the Group companies. Last but not the least, other segments include customer care activities and DTH, also called direct to home activities. Reliance Telecommunication Limited also provides CDMA services in various states of India. The organization is also responsible for providing high speed wireless internet through its Net connect+ CDMA EVDO IX technology (Velamuri et al., 2013). It helps to provide high-speed download services up to 3.1Mbps and upload speed up to 1.8Mbps (Khalili Duecker, 2013). Reliance mobile was launched in the year of 2002 and it provides both GSM and CDMA services. Currently Reliance mobile services cover over 25,000 towns and over 6.2 lakh villages (SlowiÅ„ski, 2012). Reliance GSM provides services within a huge telecom circle i.e. Andhra Pradesh, Assam, Delhi, Haryana, Kerala, Gujarat, Chennai, Himachal Pradesh, Karnataka, Kolkata, Mumbai, Orissa, Punjab, Tamilnadu, Uttarpradesh, Goa, West Bengal, Jammu and Kashmir and Chhattisgarh (Mahajan, 2014). The organization is also capable of providing high speed wired broadband services though fiber optic cable in major cities of India. Some acquisitions under Reliance Telecommunication Limited are FLAG Telecom, Yipes Ethernet services and Vanco. History of Business Decision Analysis Reliance Telecommunication took its first decision to operate wireless and wire-line DTH service across the globe. It the largest IP enabled connectivity infrastructure, which is comprised of 280,000 kilometers fiber optic cable systems in India, Europe, Asia Pacific Region and Middles East. Later it had taken decision to provide communication of video, data, voice and internet communication system. In order to provide speedy internet service, the organization has launched 3G and 4G internet service (Huggins Weir, 2012). It offers superior data experience to the customers. Next decision of this organization can be defined in terms of Reliance Digital TV platform, which provide nationwide DTH (Direct to Home) service to the customers. It was the first organization, who launched high definition DVR in 2008 (Velasquez Hester, 2013). Apart from that, the decision to provide consumer broadband service made huge success for this organization. One of the popular business decisions of this organization was to launch worlds largest under-sea cable channel. Global Cloud Exchange (GCX) supported this decision. The organization gets sufficient equipment for supporting their cloud service in overall business activities (Garca-Pealvo Conde, 2014). Conclusion While concluding the study, it can be said that business decision analysis of an organization includes professional practice and methodology for addressing its key decisions. Reliance Telecommunication is always popular for its smooth wireless and wire-line telecommunication in all over the world. The organization is focused on dividing work according to the vertical plan. RCOM is the most recent business decision taken by Reliance communication. It is also named as One India, One Rate. It offers free national roaming for both pre-paid and post-paid customers. Reliance My Store offers online portal for the customers from which they can purchase prepaid balance online without going to any shop store. Some of the best business practices used by this organization are ISO9001, CMMI, and EFQM. These practices are used for maintaining the standard of the business in the organization. The practices were also responsible for maintaining business level excellence towards providing better cust omer service. The conceptual model of the organization provides unique functionality towards offering IT service to the customers. Apart from that, the conceptual model also acts as the interface between the customers and service providers. A sequence of business decisions in terms of wireless, wire-line and broadband telecommunication can be found in this organization. References Amaladoss, M.X. Manohar, H.L., (2013). 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